Actress Sumati Singh overcomes struggles to shine in ‘Kismat Ki Lakiro Se’; Opens up about the impact of social media on projects
Sumati Singh, acclaimed for her noteworthy performances in popular shows like ‘Roop-Mard Ka Naya Swaroop’ and ‘Amma Ke Babu Ki Baby,’ is currently leaving a lasting impression on the audience as ‘Kirti’ in the daily soap ‘Kismat Ki Lakiro Se.’ Her journey to success has been a testament to hard work and talent, as she recalls facing challenges even to secure minor roles in the competitive TV industry.
In a recent interview, Sumati candidly discussed how the number of followers on social media has become a significant factor for producers and directors when selecting actors for projects. She shared an instance where she lost a TV commercial opportunity because of her follower count on Instagram, highlighting the impact of social media popularity on securing projects.
According to Sumati, celebrities with a substantial social media following often enjoy more projects and higher payment. The perception is that a large following indicates greater reach and visibility, which appeals to producers seeking wider audience engagement.
However, when asked if she believes real talent is being overlooked due to this “number game,” Sumati acknowledges that while some casting directors and production houses still prioritize genuine talent, many tend to prioritize popularity over skill. She believes that, in the long run, true talent cannot be ignored, and the hype around social media following will eventually subside.
Sumati explains why people are drawn to follow celebrities who may not have an extensive body of work but are active on social media. The accessibility of short videos and entertaining content on social platforms appeals to audiences seeking easy and quick entertainment, making these celebrities more popular despite their limited professional achievements.
In her ongoing journey as ‘Kirti’ in ‘Kismat Ki Lakiro Se,’ Sumati Singh exemplifies perseverance and talent, proving that genuine skill can still shine through in the world of social media influence.