The Anil Kapoor-hosted reality show, Bigg Boss OTT 3, has captivated the audience since its grand premiere. Featuring contestants like Armaan Malik, Chandrika Dixit, and Sana Makbul, the show delivers spicy content that fans can’t get enough of. Recently, it became the most-viewed show, surpassing popular series like Kota Factory Season 3 and Gunaah. Let’s delve into the details.
Bigg Boss OTT 3 has not shied away from controversies, which have significantly boosted its viewership. One major talking point was Armaan Malik’s throuple situation, which divided netizens. Television actress Devoleena Bhattacharjee even accused the show’s makers of promoting polygamy. The backlash surrounding this controversy is believed to be a key factor behind his wife, Payal Malik’s planned eviction. Additionally, Anil Kapoor’s stern advice to Lovekesh Kataria to stop relying on Elvish Yadav’s fan club sparked a heated debate on social media.
The controversies and drama have paid off for Bigg Boss OTT 3, propelling it to the #1 spot among the most-viewed Indian TV shows and films, according to a report by Film Companion. The data, covering the period from June 24 to June 30, 2024, highlights the top five most-viewed Hindi streaming shows and films in India:
Bigg Boss OTT 3 has garnered 100% more views than Kota Factory Season 3, which ranks second. The show’s ability to draw viewers with its mix of drama and controversy is evident in its staggering viewership numbers. Disney+ Hotstar also made a strong showing with three series in the top five, but Jio Cinema’s Bigg Boss OTT 3 remains unmatched.
The show’s success can be attributed to its engaging content and the strategic involvement of popular personalities. Armaan Malik’s net worth, reportedly 275% higher than Ranvir Shorey’s, and the wealth of other contestants like Sana Makbul and Sai Ketan Rao, add an intriguing layer to the show.
Furthermore, the recent episode where Anil Kapoor schooled Lovekesh Kataria, and the ensuing social media debate, exemplify how the show keeps its audience hooked.
Bigg Boss OTT 3’s blend of controversy, drama, and celebrity presence has proven to be a winning formula, making it the most-watched show in India. As it continues to dominate the viewership charts, it will be interesting to see how future episodes unfold and whether it can maintain its top position.