Ranveer Singh’s recent advertisement for his s*xual wellness brand, featuring adult star Johnny Sins, has sparked a flurry of excitement across the internet. The ad cleverly parodied melodramatic Hindi television shows, injecting humor into the portrayal of family drama. However, not everyone was amused by the ad, particularly television actress Rashami Desai, who expressed her disappointment on Instagram.
Taking to social media, Rashami Desai shared her sentiments, expressing her disappointment with the ad’s portrayal of the television industry. She highlighted the significance of television as a medium that reaches a wide audience, encompassing news, sports, movies, and more. Rashami perceived the ad as disrespectful to everyone associated with the television industry, citing her own journey from regional films to television.
Rashami elaborated on the challenges faced by actors in the television industry, where they often encounter stereotypes and discrimination. Despite the hard work and dedication put into showcasing culture and storytelling on the small screen, Rashami felt that the ad undermined these efforts and perpetuated a sense of inferiority among television professionals.
In the advertisement, Ranveer Singh assumed the role of ‘Jethji,’ intervening to resolve a family conflict when his brother’s wife decides to leave. Johnny Sins portrayed his brother, resulting in what many dubbed as the ‘biggest crossover’ moment on the internet. The ad, crafted by Tanmay Bhat, Devaiah Bopanna, and their team, was directed by Ayappa KM.
Rashami’s candid expression of disappointment serves as a reminder of the importance of respecting all forms of media and the hard work of those within the television industry. Her words highlight the need for greater recognition and appreciation for the contributions of television professionals in shaping entertainment and culture.